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Moosic
Why We Crave Sad Songs When We’re Happy
It's a sunny afternoon. You're having a good day. Your coffee order was perfect; your inbox is almost empty, and your friend just sent you a meme that made you laugh way too hard. You're content. Maybe even joyful. So why, instead of queuing up Pharrell's "Happy" or the newest pop anthem, are you hitting play on Phoebe Bridgers? Or queuing up "From the Dining Table" by Harry Styles? Or pulling out "The Night We Met" by Lord Huron again? There's something undeniably human abou

Jade McLeod
Jun 25, 20253 min read


Calum Hood on the creativity behind ORDER chaos ORDER
Calum Hood, known for his role in the popular band 5 Seconds of Summer, released his highly anticipated solo album on Friday, June 13th. This album is a deeply personal project that features standout tracks, including "Don't Forget You Love Me," "Call Me When You Know Better," and "Sunsetter." Despite encountering a series of technical difficulties during our interview, Calum navigated the situation with remarkable poise, allowing us to engage in a meaningful conversation abo

Jade McLeod
Jun 19, 20254 min read
How Streaming Changed the Anatomy of a Hit Song
In the pre-streaming era, a hit song might have taken its time easing into a groove, slowly unfolding its story, building toward a massive chorus in minute three. But today? The music industry moves at the speed of a swipe. Thanks to platforms like Spotify, Apple Music, and TikTok, streaming hasn't just changed how we consume music it's completely reshaped the anatomy of a hit song. Here's how: In the streaming era, listeners decide whether to keep listening within the first

Jade McLeod
Jun 10, 20252 min read
How 2010s Tumblr Pop Still Shapes Today’s Sound
Back in the early 2010s, Tumblr was more than a social platform it was a feeling. A curated feed of blurry concert photos, confessional text posts, and lyrical heartbreak. But most importantly, it was a music discovery engine. Tumblr Pop wasn’t an official genre, but we all knew what it sounded like; Melancholy synths, Soft vocals, Cinematic emotion, A diary entry disguised as a chorus. It gave rise to artists like Lana Del Rey, Troye Sivan, Sky Ferreira, and Halsey, whose m

Jade McLeod
Jun 6, 20251 min read
Music Marketing in the Age of Algorithms
In the not-so-distant past, breaking into the music industry required the right connections, relentless gigging, and a hefty dose of luck. Fast forward to the present, and the gatekeepers have changed. Today’s music landscape is dominated not by radio programmers or record store buyers but by recommendation algorithms, streaming data, and social media metrics. Welcome to the age of algorithmic music marketing where success is often one viral moment, one playlist ad, or one Ti

Jade McLeod
Jun 6, 20253 min read
The 2010s boyband Epidemic
The 2010s boyband epidemic was a whirlwind of catchy tunes, vibrant fashion, and screaming fans that took the world by storm. From One Direction to 5 Seconds of Summer, these bands brought a revival of pop music that resonated with teenagers everywhere, including all the way here in New Zealand. Their infectious energy and harmonies captivated audiences and made concerts feel like unforgettable adventures. These groups weren't just bands; they were movements, fostering a sens

Jade McLeod
Jun 6, 20257 min read
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