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From Passion to action: Behind the lens with Sylvie De Meyer

Sylvie de Meyer is a well-loved member of Lloyds workshop with whom I chatted about how the workshop has shaped her journey with photography. As always, it had to be asked who was on the current rotation in Sylvie's playlist, and she has an iconic lineup featuring artists such as Fleetwood Mac, Elton John, King Princess, Harry Styles, and Black Pumas. Sylvie has an evident appreciation for music, which is fantastic to see in a music photographer. Sylvie finds her inspiration

How 2010s Tumblr Pop Still Shapes Today’s Sound

Back in the early 2010s, Tumblr was more than a social platform it was a feeling. A curated feed of blurry concert photos, confessional text posts, and lyrical heartbreak. But most importantly, it was a music discovery engine. Tumblr Pop wasn’t an official genre, but we all knew what it sounded like; Melancholy synths, Soft vocals, Cinematic emotion, A diary entry disguised as a chorus.  It gave rise to artists like Lana Del Rey, Troye Sivan, Sky Ferreira, and Halsey, whose m

Music Marketing in the Age of Algorithms

In the not-so-distant past, breaking into the music industry required the right connections, relentless gigging, and a hefty dose of luck. Fast forward to the present, and the gatekeepers have changed. Today’s music landscape is dominated not by radio programmers or record store buyers but by recommendation algorithms, streaming data, and social media metrics. Welcome to the age of algorithmic music marketing where success is often one viral moment, one playlist ad, or one Ti

The 2010s boyband Epidemic

The 2010s boyband epidemic was a whirlwind of catchy tunes, vibrant fashion, and screaming fans that took the world by storm. From One Direction to 5 Seconds of Summer, these bands brought a revival of pop music that resonated with teenagers everywhere, including all the way here in New Zealand. Their infectious energy and harmonies captivated audiences and made concerts feel like unforgettable adventures. These groups weren't just bands; they were movements, fostering a sens

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